Chaudhary K, Singh P, Pallavi. BUKMUK’s Marketing Puzzle - Putting the Pieces Together : A Case Study. ijom [Internet]. 2025 Aug. 14 [cited 2025 Oct. 2];55(8):33-48. Available from: https://www.indianjournalofcapitalmarkets.com/index.php/ijom/article/view/175208