Ghosh T, Rao VG. Should I Win or Should I not Lose? : A Research Framework Exploring the Role of Motivation in Processing Brand Related Information in Advergames. ijom [Internet]. 2015 Feb. 1 [cited 2025 Sep. 15];45(2):47-58. Available from: https://www.indianjournalofcapitalmarkets.com/index.php/ijom/article/view/79992