Kapoor, Deepa, and Alka Munjal. “Coffee Chains Brewing Up the Taste Quotient of Indian Consumers: An Empirical Study in Delhi NCR”. Indian Journal of Marketing 45, no. 2 (February 1, 2015): 20–30. Accessed September 15, 2025. https://www.indianjournalofcapitalmarkets.com/index.php/ijom/article/view/79975.