Kaushik, S., Kamboj, G. and Kakkar, D. (2013) “Trade-Offs Between Investors’ Perceptions of Risk, Returns, Service Quality, and Mutual Fund Investments”, Indian Journal of Finance, 7(12), pp. 27–37. Available at: https://www.indianjournalofcapitalmarkets.com/index.php/IJF/article/view/72057 (Accessed: 3 August 2025).